01 — THE POWER OF US

Why Fans Matter

We know that women’s sports are breaking records with sold-out arenas, millions of new viewers, and unstoppable cultural momentum. Because we’re showing up, the industry continues to grow, and so does the power of the audience: Us, the fans.

The truth: what we are truly capable of together remains untapped.

We’re a growth engine, an accountability force, a critical ally, and an untapped resource. But no organization brings all of us together, until now.

01

Growth Engine

Our passion fuels visibility, revenue, and relevance driving the future of women’s sports.

02

Accountability Force

Together, our collective voice carries power to keep leagues, owners, and sponsors accountable. We will do just that.

03

Critical Allies in CBAs

When fans stand with players, our numbers create pressure to push toward fair pay and equity. We can make a difference.

04

Untapped Resource

There’s no national infrastructure that unites our cultural and financial power beyond game day. We’re here to change that.

We Believe

In protecting our values, keeping the game accessible, and making sure loyal supporters, who are the foundation of the industry, aren’t priced out. True support means standing up for each other while we stand with players.

JOIN US

02 — THE REALITY

The Time
is Now

Visibility isn’t enough.
We are needed right now.

For the Players

The WNBA’s CBA is set to expire at the end of October. Without organized fan solidarity, players fight alone for fair pay and protections.

For Fans

Our passion is celebrated, but it rarely translates into real influence.

➔ Season ticket holders, the most dedicated fans, are being priced out.

➔ Loyal supporters are treated like customers to squeeze, not partners to protect.

➔ Toxic behaviors threaten the culture we’ve built.

➔ Players, teams, and leagues are being leveraged for agendas unrelated to Women’s Sports.

For the Industry

Without fan-centered accountability, progress fractures, inequities repeat, and the growth of women’s sports risks being built on unsustainable ground.