01 — OVERVIEW
Fans Rise Up is an advocacy organization comprised of women’s sports fans, united to transform fandom into collective influence.
We channel our passion into power — supporting athletes, protecting the fan community, and shaping a sustainable future for women’s sports.
Built for fans, by fans, we stand together to champion equity, safeguard the culture, and ensure women’s sports continue to grow with accountability and purpose.
For Good. For Change. For the Future.
02 —01 VISION & MISSION
Our Vision
We envision a future where women’s sports fans are not just in the stands, but at the table.
Where our collective voice shapes decisions, our values influence culture, and our collective power safeguards the sports we love. In this future, fandom is recognized not merely as a consumer base, but as a cultural force: ethical, inclusive, joyful, and essential to the growth of women’s sports.
02 —02 VISION & MISSION
Our Mission
Fans Rise Up unites women’s sports fans into a powerful collective, channeling passion into purposeful action for lasting impact.
By bringing fans together around shared values, we transform voices into collective influence — generating the solidarity, pressure, and accountability needed to ensure that athletes and fans thrive together.
We organize with power, act with integrity, and lead with joy — the spirit that makes women’s sports unstoppable.
03 — HOW WE DO THE WORK
Our Values
At Fans Rise Up, how we lead matters as much as what we do.
Our values are the standards that hold us accountable to the culture we want to build and protect.
Guided by our values, we lead with transparency, fight for equity, act with accountability, champion inclusivity, practice stewardship, and amplify women’s sports. These standards shape our culture and ensure fandom becomes a force for lasting impact.
01
Transparency
We lead with openness and honesty in how we operate, communicate, and grow. Trust is the bedrock of this community, and fans deserve clarity at every step.
02
Equity
We stand for fairness and justice in women’s sports. From player pay to the fan experience and beyond, equity is non-negotiable and guides our solidarity and action.
03
Accountability
We hold ourselves, our community, and the industry to standards of integrity, respect, and care. We speak up when our values are challenged to protect the sports we love.
04
Inclusivity
We champion a culture where all fans belong. Women, queer fans, and fans of color have always been the foundation of women’s sports — and we rise together in strength through representation.
05
Stewardship
Through integrity, solidarity, and a commitment to the common good, the benefit of all, we protect the values of women’s sports and help ensure its culture endures for generations.
06
Amplification
We believe in the power of our collective voice. As fans, we amplify athletes, call out inequities, and celebrate the culture of women’s sports, ensuring it is seen, heard, and valued.
A Note from Our Team
Fans Rise Up was born from lived experience, professional expertise, and a deep frustration — watching athletes face inequity without a way for fans to support them at scale, and from the lack of any structure to connect fans with one another to protect the integrity of the sports we love.
Rather than shrug it off, we chose to act. Through our work at a women-led brand strategy and design firm in LA, we’ve seen how intentional structures can shape culture, shift narratives, and create real impact.
We believe the same tools that transform brands into movements can transform fandom into organized power. What began as a single act of solidarity courtside became a clear call: fans need a home, a framework, and a collective voice strong enough to meet the moment. Click to read our origin story.