Uniting Fans for the Future of Women’s Sports
Fans Rise Up is a mission-driven organization built to unite fans into a collective force.
Fans Rise Up exists to inspire, connect, and activate fans of women’s sports.
Our purpose is to channel fan passion into collective power — mobilizing the cultural and economic influence of fans to advance equity, demand accountability, and contribute to a sustainable future that supports both fans and athletes.
Passion is Power.
We’re building a future where fans are connected, athletes are supported, and equity, accountability, and sustainability drive women’s sports forward.
We’re more than fans. We’re a force.
We’re the Heartbeat of Women’s Sports.
When fans show up for women’s sports, we break records, and move culture. But right now, our power is scattered.
We’re here to change that. Fans Rise Up is a mission-driven organization — a platform that connects fans for collaboration and action. When we unite in numbers, we become an unstoppable force — for good, for change, for the future of women’s sports.
People
We cultivate the power of fans to move women’s sports forward. Fans are the heartbeat of the industry.
Players
Championing players means standing for equity and building a stronger future together.
Progress
To protect the culture of women’s sports, we don’t wait for solutions, we create them.
01 — BY FANS. FOR FANS.
We’re Building
The first national, fan-led community that channels fan passion into purposeful action for good.
By uniting fans around shared passion and values, we create the pressure, solidarity, and accountability needed to champion athletes, advance equity, and push the system toward fairness.
We do this by organizing, educating, and connecting fans to protect athletes and drive lasting change in women’s sports.
02 — AS FANS WE ARE
More Powerful Together
01
The Growth Engine that Can.
Our passion fuels visibility, revenue, and relevance driving the future of women’s sports. We know we can, we know we will.
We know that women’s sports are breaking records with sold-out arenas, millions of new viewers, and cultural momentum. We’re showing up and out, and as the industry continues to grow, so does the power of the audience: Us, the fans.
And yet, what we are truly capable of together remains overlooked.
We are a growth engine, an accountability force, a critical ally, and an untapped resource ready to go.
03
Critical Allies in CBA Negotiations.
When fans stand with players, our numbers create the pressure for fair pay and equity. Together, we make a difference.
04
Untapped Resource to Unlock.
There’s no national infrastructure that unites our cultural and financial power beyond game day. We’re here to change that.
02
Unstoppable Accountability Voice.
Together, our collective voice carries power to keep leagues, owners, and sponsors accountable. And we will do just that.
Fans Rise Up ensures fandom isn’t just celebrated. It’s organized into purposeful power.
03 — THE REALITY
Visibility Isn’t Enough
For the Players
The WNBA’s CBA is set to expire at the end of October. Without organized fan solidarity, players fight alone for fair pay and protections.
For Fans
Our energy is celebrated but not converted into influence. Toxic behaviors threaten the culture we’ve built.
For the Industry
Without fan-centered accountability, progress fractures and inequities repeat.
The system wasn’t built for us.
So we’re building our own.
04 — OUR SOLUTION
Building
Our Own
The system wasn’t built with us in mind. Not for women. Not for fans of color. Not for queer fans.
Not for the communities who sho up with passion and purpose every day. And certainly not for women’s sports.So, we’re building our own.
Fans Rise Up is the first and only national, fan-governed organization transforming fandom into organized cultural power for women’s sports. We unite passion into purpose — and purpose into impact.
05 — WHAT WE ARE DOING
Turning Our
Passion Into
Action
01
Supporting WNBA Players & CBA
Organizing, educating, and rallying around the WNBA’s upcoming CBA negotiations. Amplifying players’ demands and ensuring fans stand united to support their efforts for increasing revenue share.
Pro Athletes. Pro Pay.
Fans Demand Nothing Less.
Right now, we’re bringing fans together to push for equity and accountability in:
02
Fan Standards
We’re launching the first Fan Standards Initiative to set inclusive, respectful, and player-conscious community norms. Through open forums, panels, and surveys, we’re bringing fan voices together to shape what it means to show up responsibly for women’s sports.
The Future of Women’s Sports Starts With Us.
03
Collective Advocacy
& Action
We are organizing campaigns, partnerships, and coordinated actions for fair pay, ethical sponsorships, and athlete well-being.
Uniting Fans for Collective Action. Together, We Can.
06 — FROM SPECTATORS TO STAKEHOLDERS
Our Target
01
Become Stakeholders
Establish fans as recognized stakeholders in women’s sports.
From Consumers to Changemakers
When fans organize, everything changes. Together we:
03
Athlete Equity
Ensure equity and athlete well-being are non-negotiable.
04
Fans Rise Up
Build infrastructure for long-term cultural and financial impact.
02
Protect Integrity
Protect the values that make women’s sports distinctive.
Support & Join Us
07 — GET INVOLVED
Support & Join Us
Rise with us. The future of women’s sports is ours to shape.
Join Us
Sign up and join the growing fan collective.
Donate
Power advocacy, accountability, and equity with your support. Every contribution helps us organize and build for lasting change.
Amplify
se your voice to spark action. Use your voice to spark action. Share, tag, and bring more fans to the table. The more fans who join, the greater our power is to demand equity.